STRIVE Built Through Experience, Driven by Progress

Strive
Aug 15, 2020
2 min read

STRIVE began as an idea rooted in one simple belief: everyone has more potential than they think.

Since launching this journey, a lot has changed and a lot has been achieved. I’m now a Level 3 qualified Personal Trainer, a qualified Sports Massage Therapist, and have continued to push my own limits in endurance sport, completing Ironman Wales, multiple 70.3 Ironman events, along with a range of long-distance races and challenges.

But more importantly than personal achievements, I’ve had the privilege of helping clients achieve theirs from building confidence in the gym, to weight loss transformations, to running PBs and simply rediscovering enjoyment in movement again. Those wins mean just as much as any finish line I’ve crossed myself.

Why STRIVE Exists

STRIVE was created from lived experience not just textbooks or theory. I understand what it takes to train with purpose, balance life commitments, push through setbacks, and stay consistent when motivation dips.

Whether it’s a 5K, a marathon, a triathlon, or simply getting started in the gym, the process is always the same:it’s about showing up, learning to trust the journey, and gradually building something stronger than where you started.

Coaching That Meets You Where You Are

STRIVE offers coaching and support tailored to your goals and your starting point, including:

Personal training (in-person & structured programming)
Strength and conditioning for performance and health
Running coaching for all levels
Endurance training for triathlon and long-distance events
Sports massage therapy to support recovery, injury prevention, and performance

Everything is built around progression not perfection.

The STRIVE Mindset

This is more than a fitness brand. It’s a mindset.

It’s about committing to the process, embracing the ups and downs, and understanding that progress rarely follows a straight line.

Whether you’re stepping into a gym for the first time or preparing for your next big race, STRIVE is about helping you move forward one session, one habit, one win at a time.